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All Journal Sosiohumaniora Gadjah Mada International Journal of Business Journal of Indonesian Economy and Business Jurnal Kebijakan dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Petir JIA (Jurnal Ilmiah Akuntansi) Jurnal Pengabdian Dharma Laksana Jurnal Pendidikan dan Konseling Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) TERANG : Jurnal Pengabdian Pada Masyarakat Menerangi Negeri Business Management Journal Program Studi Manajemen Jurnal Abdidas International Journal Of Science, Technology & Management (IJSTM) JURNAL APARATUR Jurnal Manajemen dan Kewirausahaan Return : Study of Management, Economic and Bussines Universal Raharja Community (URNITY Journal) Jurnal Mahatvavirya JKAP (Jurnal Kebijakan dan Administrasi Publik)
Shine Pintor Siolemba Patiro
Universitas Terbuka
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Journal : Jurnal Manajemen Indonesia

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Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia Ismayanti Istanto; Hapzi Ali; Shine Pintor Siolemba Patiro; Liza Mumtazah Damarwulan
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5481

Abstract

Along with the behaviour changes toward digitalisation in the pandemic, reliable data to manage tourism marketing in Indonesia is needed. The study objectives are to go into detail on the application of big data and identify what kind of data is necessary for tourism marketing based on the previous research. Most studies about big data on tourism marketing come from overseas, with only a few from Indonesian authors. Questions were raised on what big data is used in tourism marketing and what data is needed, mainly for Indonesia. The use of big data and the kind of data for the benefit of tourism marketing in this study has yet to be discovered. The study adopted SLR with the PRISMA approach and continued with bibliometric analysis using VOS Viewers based on keywords and co-occurrence. Scopus is a database source, and 105 articles published from 2002 to 2022 are found. There are six clusters from plotting extensive data application networks. Two forms of big data can be gained to foresee tourism marketing in post-pandemic recovery. The utilisation cluster is the consumer behaviour research, technology operation, social media, future prediction based on network sentiment analysis, and innovation in smart tourism. Data from the tourism industry and non-tourism sector can be utilised. The study implied combining both the tourism and non-tourism sectors as integrated big data in tourism marketing for decision-making in the future. Keywords— big data; marketing; non-tourism; tourism; utilization
Co-Authors Achmad, Maylitha Ahmad Nur Aji Setiawan akhmat yamin Amir Fikri Basu Swastha Dharmmesta Bayu Sutikno Budi Tjahjono Cynthia Ayu Manggarani Deddy Dwi Nur Cahyono Desmiwati Desmiwati Diah Aryani Djibran, Said Dwi Joko Siswanto Edi Kurniawan ELLI WIDIA Endi Rekarti Frangky Silitonga Gaol, Lasando Lumban Hani Dewi Ariessanti Hapzi Ali Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian, Hendrian Hety Budiyanti Hety Budiyanti Hety Budiyanti Hety Budiyanti Ichyan Holilan Islia Hartati Ismayanti Istanto Joko Ariwibowo Kresno Agus Hendarto Kresno Agus Hendarto Lasando Lumban Gaol Lasando Lumban Gaol Lina Regina Notylia Linda Chandler Maramis Sunarto Liza Mumtazah Damarwulan Madris Madris Martino Wibowo Naning Yuniarti Nurman Nurman Pramatatya Resindra Widya Putry Andriani Ramdhan Kurniawan Roby Sambung Roby Sambung Rubangi Al-Hasan Sahid Susilo Nugroho Sakina Nusarifa Tantri Shanti Veronica Siahaan Sigit Surya Haribowo Sri Astuti Steviani Batti Supriyono, Ignatius Agus Surya Adi Sasmita Syahrizal Dwi Putra TRI ASTUTI Tri Astuti Wisudayati Tri Dasta Nursehaneka Yatma Vegananda Yansaputra Widokarti, Joko Rizkie Wijanarko Wijanarko Yosephine Martha Maria Anita Nugraheni Yudha Satria Aji Pratama Yuliana Yuliana Yumantoko Yumantoko Yurianto